Finished the Panda Express Repackaging!

Panda Express Package Redesign

This the final direction that I am going in for my redesign.  The red is brighter in real life though.

Type homework

1) Under My Skin

2) John Wyatt lives and works in Central New Jersey. After recieving a B.A. degree with a major in Sociolgy in 1968, John began working in the social services field. He is currently a manager in a family court  program which deals with abused and neglected children.  Wyatt has been visiting tattoo shops since the late 1950s when he got his first tattoo.  He became fascinated with the art, the shops, and the artists.  He later thought of becoming a tattoo artist and began visiting shops in New York City and Coney Island regularly as a teenager.  He started photographing tattooed people in the 1970s and later decided to interview them as well.

3) Issues Facing Christians Today, Shining Levels, No Mercy from the Japanese, Cumbria: The Lake District and Its County, Business Law, Wordsworth’s Poems of Travel 1819-42: Such Sweet Wayfaring, Commitment to Higher Education: Seven West European Thinkers on the Essence of the University: Max Horkheimer, Karl Jaspers, F.R. Leavis, J.H. Newman, Wordsworth and the Geologists, Talking About Drugs, Matters of Life and Death, and many others

4)The book shows people who are heavily tattooed.  There are seventy-four black and white photos, which show the tattoos and the personalities of the men and women.  Many of the people are photographed over two decades, revealing the evolution of art on their bodies through time.

5) personal, memoir, biographical, classy, edgy, dark, artistic, intimate, special, aesthetic, creative, beautiful

6) Tattoos are beautiful and the people who have them are really interesting awesome people.

9) “You feel like you’re special. It’s much better than a name. It gives you an identity.” (Joanne Bogarat)
“When I decided to go for the record, I must have had three thousand tattoos on me...I got in the Guiness with ninety four hundred, and now I’m in for fourteen thousand.” (Bernie Moeller)

10) I really love tattoos and thought that this book would be interesting to add to the trio.



1) Customizing the Body: The Art and Culture of Tattooing

2) Clinton R. Sanders is a professor in the sociology department at the University of Connecticut. He has served as President and Vice-president of the Society for the Study of Symbolic Interaction. Sanders’ work focuses on cultural production, deviant behavior, ethnographic research, and anthrozoology.

3)Understanding Dogs: Living and Working with Canine Companions, Regarding Animals, Between the Species, Marginal Conventions: Popular Culture, Mass Media, and Social Deviance, Cultural Criminology

4) The book covers a wide range of topics about tattoos including the history, getting tattoos, the artists, and social aspects.  The author himself is tattooed with gives him some insight on the topics he is discussing. Sanders’ immersion in this hidden social world—his years of hanging out in tattoo parlors and participating in conventions of enthusiasts—enable him to draw compelling portraits of tattoo collectors and artists. His interviews and observations reveal the ways in which artists are drawn into the work, their concerns in building their careers, and the nature of commercial exchange in tattoo studios. He juxtaposes an institutional view of art with the work done by highly skilled tattoo artists who are dedicated to erasing the negative stereotypes of their production and earning recognition for this marginally accepted form of body decoration.

5) informative, compelling, personal, artistic, comprehensive, interesting, indepth, overview,

6) The book is trying to explain everything about tattoos in western civilation, and how tattoos are becoming more mainstream and more of a recognized artform.

9) “I still believe this - tattooing is the only visual art form available that is totally without pretentision.” (anonymous tattoo artist)
“I walked into that other world - a dingy shop, very exotic, erotic, very mystifying. I became consumed with it. I couldn’t stay out of the shop. I spent every day there. He began to teach me how to tattoo.” (anonymous tattoo artist)

10) I think this book is a good edition to the other two books.  It is very informative and gives a good overview of tattooing in western culture as well as insight from many artists.



1) Tattoo World

2) Marisa Kakoulas is the author of Black Tattoo Art and Black and Grey Tattoo, and has written about tattoos for Inked magazine. Michael Kaplan is the author of three books and has written for publications including Wired, Details, and the New York Times.

3) Black Tattoo Art, Black and Grey Tattoo

4) Once considered part of the counterculture movement, tattooing is now undoubtedly a mainstream practice. Although the history of tattooing is rooted in ancient customs and beliefs, it is a constantly evolving art form, as skilled practitioners continually reinterpret traditional motifs and experiment with new ones. With more than 1,000 illustrations from 125 of the most important artists working today, this book is the most comprehensive survey of tattooing ever published. Collected here are designs from around the globe, spanning a broad range of styles, including Japanese and East Asian iconography, classic Americana, and photorealism, among others. Featuring the work of tattoo legends alongside pieces by pioneering artists pushing the limits of the medium, this visually arresting survey is the essential reference work for anyone interested in this exploding art form

5) artistic, visually pleasing, striking, bold, edgy, modern, aesthetic, beautiful

6) Tattoos are beautiful works of art that should be shared and enjoyed.

9)

10) This book looks like it would be a very colorful edition to the rest of the books.





1) No Regrets: The Best, Worst, & Most #$%*ing Ridiculous Tattoos Ever

2) Aviva Yael is a writer living in New York City. She is into clothes and food.
PM Chen is a part-time basket-weaver, writer, and three-time silver medalist in the luge. He lives in Brooklyn, NY with his pet fish and six cats.

3) None that I can find

4) A look at some of the most ridiculous tattoos found around the country.  The authors spent a year going to tattoo conventions and studios chasing, stalking, e-mailing, calling, interviewing, ambushing, and hunting down people with ridiculous tattoos.

5) funny, humorous, ridiculous, hilarious, shocking, stupid,

6) There is no real message. The books purpose is to make fun of ridiculous tattoos.

9) “Holy fuck they really fuckin’ make brains out of shit!”
“Come here, my son. Let me cleanse you... in the most homosexualiest, rapey, cringe-inducing way.”
“Nobody’s judging you. Except everyone who ever sees this.”

10) This book in hilarious and just kind of adds another dimension to the seriousness of the other books.




Tone Graphs


traditional___________________________________x_____contemporary

futuristic____________________x______________________vintage

serious_______________x____________________________playful

unrefined______________________x__________________sophisticated

complex_____________________x____________________easy

tame_____________________________________x_______edgy

functional_______________________x_________________beautiful

eastern_________________________________________x_western

organic__________________________x________________high–tech

minimal__________________________x________________ornamental


Word List

artistic
beautiful
aesthetic
different
tattoo
ink
artist
piercing
body modification
art
vintage
modern
skin
black
color
design
line
form
beauty
intriguing
exciting
erotic
feminine
exotic
new age
personality
regret
culture
playful
contemporary
striking
bold
compelling
classy
intimate
informative
stimulating
sublime
imaginative
creative
brand
symbol
attractive
dark


Word Definitions

artistic-conforming to the standards of art;  satisfying aesthetic requirements: artistic productions.

contemporary-existing, occurring, or living at the same time; belonging to the same time

design-to plan and fashion artistically or skillfully

intriguing-to arouse the curiosity or interest of by unusual, new, or otherwise fascinating or compelling qualities; appeal strongly to; captivate

exotic-of foreign origin or character; not native; introduced from abroad, but not fully naturalized or acclimatized

bold-beyond the usual limits of conventional thought or action; imaginative

edgy-daringly innovative; on the cutting edge.

dark-gloomy or dismal

different-not ordinary; unusual.



To Suggest list

-- a feeling of beauty
-- a sense of tattoos
-- a feeling of creativity
-- a sense of tattoo artists
-- to suggest getting a tattoo
-- to suggest cultural acceptance
-- to share others experience
-- to suggest a true artform
-- to share ridiculous tattoos
-- to suggest the history of tattoos
-- to suggest the lifestyle
-- to suggest the contemporary world
--

Definitions

New Paragraph - You can indicate a new paragraph by indentions, size, typeface, color, symbols, and more.

things to look out for when hyphenating text - Some things to look out for when hyphenating text are awkward breaks and hyphenating proper nouns. You want to have at least two letters in your hyphenation and sometimes three.

font hinting- Font hinting is the use of instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At small screen sizes, hinting is critical for producing clear, legible text for human readers.

letterspacing/tracking - Tracking is the adjustment of space for groups of letters and entire blocks of text. It changes the overall appearance and readability of the text, making it more open and airy or more dense. You can track in Illustrator by selecting the range of characters or the type object that you want to adjust and setting the tracking option in the character panel. In InDesign, you can also change the track by selecting the range of characters and in the character panel or control panel, type or select a numeric value for tracking.

Kerning- Kerning is the process of adding or subtracting space between specific pairs of characters. Metrics kerning uses kern pairs, which are included with most fonts. Kern pairs contain information about the spacing of specific pairs of letters, which include: LA, To, Ta, Tu, Te, Ty, Wa, WA, and more. In both Illustrator and InDesign, kerning can be adjusted by changing the number in the character panel with the kerning option that looks like A\V.

Word spacing - Wordspacing is the size of the space between words.

DIN - European paper size that the biggest piece a huge poster size and all the other sizes go down by folding it in half basically.

baseline grid - is an imaginary grid upon which type sits. The baseline of a piece of type can be forced to 'snap' to this grid to maintain continuity across the pages of a design.

characters per line is optimal - The optimal line length for your body text is considered to be 50-60 characters per line, including spaces. Some suggest up to 75 characters. In order to avoid the drawbacks, you should stay in between 45-75 characters per line.

aesthetic text alignment - Hanging punctuation and optical alignment makes text edges look more orderly and balanced. The Misalignment is especially noticeable when the text is larger so designers often push it outside of the textbox to avoid the awkward space.

typographic river - A river typically occurs in justified text block when the separation of the words leaves gaps of white space in several lines.

Widow - is a lone word at the end of a paragraph.

Orphan - is the final one or two lines of a paragraph separated from the main paragraph to form a new column, and should be avoided at all costs.

Kurt and Nirvana

Photographers I like

Bruce Weber
(born March 29, 1946 in Greensburg, Pennsylvania) is an American fashion photographer and occasional filmmaker. He is most widely known for his ad campaigns for Calvin Klein, Ralph Lauren,  Pirelli, Abercrombie & Fitch, Revlon, and Gianni Versace, as well as his work for Vogue, GQ, Vanity Fair, Elle, Life, Interview, and Rolling Stone magazines.

David Lachapelle
David LaChapelle’s photography career began in the 1980’s in New York City galleries. After attending the North Carolina School of Arts, he moved to New York where he enrolled at both the Art Students League and the School of Visual Arts. With shows at 303 Gallery, Trabia McAffee and others, his work caught the eye of his hero Andy Warhol and the editors of Interview Magazine, who offered him his first professional photography job. 

He continues to be inspired by everything from art history and street culture, to the Hawaiian jungle in where he lives, creating both a record and mirror of all facets of popular culture today. He is quite simply the only photographic artist working in the world today whose work has transcended the fashion or celebrity magazine context it was made for, and has been enshrined by the notoriously discerning contemporary art intelligentsia.

Gregory Crewdson
(born September 26, 1962) is an American photographer who is best known for elaborately staged scenes of American homes and neighborhoods.  His photographs usually take place in small town America, but are dramatic and cinematic. They feature often disturbing, surreal events. The photographs are shot using a large crew, and are elaborately staged and lighted.

Inez Van Lamsweerde et Vinoodh Matadin



Mario Sorrenti
Born in 1971 in Naples, Italy, Mario Sorrenti moved to New York City at the age of ten. Growing up in a creative family, as a teen Mario started documenting his life through photography. At the age of 21, he first gained recognition for his work which came to the attention of several leading creative directors and led to Calvin Klein commissioning him to work on their advertising campaign. Based in New York City Mario currently contributes to several well-known magazines including French and Italian Vogue, V Magazine, W, Vanity Fair, Harper’s Bazaar, Another Magazine, Arena Homme Plus and L’Uomo Vogue and has shot advertising campaigns besides Calvin Klein for clients such as Missoni, Dolce & Gabbana, Giorgio Armani, Hermes, Longchamp, Jil Sander, Yves Saint Laurent, Shiseido, Prada and Lacome. In addition to that, Mario has directed several commercials for Calvin Klein, Davidoff, Lacome and Benetton and published numerous books. His work has appeared in several solo and group exhibitions over the years, most recently a group exhibition at the National Portrait Gallery ‘Face of Fashion’ in London 2007

Robert and Shana ParkeHarrison
(born 1968) is a photographer, best known for his work (with wife Shana ParkeHarrison) in the area of fine art photography. The photographs of Robert and Shana ParkeHarrison have been displayed in 18 solo exhibitions and over 30 group shows worldwide. Their work can also be found in over 20 collections, including the National Museum of American Art at the Smithsonian Institution and the George Eastman House. Their book, The Architect’s Brother was named as one of 'the Ten Best Photography Books of the Year' of 2000 by the New York Times.

My photographs tell stories of loss, human struggle, and personal exploration within landscapes scarred by technology and over-use…. [I] strive to metaphorically and poetically link laborious actions, idiosyncratic rituals and strangely crude machines into tales about our modern experience.

--Robert ParkeHarrison

Sophie Calle
(born 1953) is a French writer, photographer, installation artist, and conceptual artist. Calle's work is distinguished by its use of arbitrary sets of constraints, and evokes the French literary movement of the 1960s known as Oulipo. Her work frequently depicts human vulnerability, and examines identity and intimacy. She is recognized for her detective-like ability to follow strangers and investigate their private lives. Her photographic work often includes panels of text of her own writing.

Tim Walker

Tim Walker’s photographs have entranced the readers of Vogue, month by month, for over a decade. Extravagant staging and romantic motifs characterise his unmistakable style. After concentrating on photographic stills for 15 years Tim Walker is now also making moving film. On graduation in 1994 Walker worked as a freelance photography assistant in London before moving to New York City as a full time assistant to Richard Avedon. On returning to England he initially concentrated on portrait and documentary work for UK newspapers. At the age of  25 he shot his first fashion story for Vogue, and has photographed for the British, Italian, and American editions ever since.

Todd Hido



Annie Leibovitz
Photographer Annie Leibovitz was born October 2, 1949, in Westbury, Connecticut. In 1970 she took a job at Rolling Stone magazine. In 1983 she began working for the entertainment magazine Vanity Fair. During the late 1980s, Leibovitz started to work on a number of high-profile advertising campaigns. From the 1990s to the present, she has been publishing and exhibiting her work.

Irving Penn
Born June 16, 1917, Irving Penn initially intended to become a painter. But a job with Vogue magazine in the 1940s turned his focus to photography. His portraits of models and celebrities were shot against bare backdrops with natural light.

Ellen Von Unwerth

(born 1954 in Frankfurt, Germany) is a photographer and director, specializing in erotic femininity. She worked as a fashion model for ten years herself before moving behind the camera, and now makes fashion, editorial, and advertising photographs.

Ellen von Unwerth found fame when she first photographed Claudia Schiffer. Her work has been published in top magazines likeVogue, Vanity Fair, Interview, The Face, Arena, Twill, L'Uomo Vogue and I-D, and she has published several books of photography. She won first prize at the International Festival of Fashion Photography in 1991.