New Baskerville ITC

British printer John Baskerville of Birmingham created the types that bear his name in about 1752. John Quaranda designed this version of Baskerville in 1978. Through a licensing arrangement with Linotype, ITC gained the rights to the family and released ITC New Baskerville in 1982. This release made the design’s roman, semi bold, bold and black weights (each with a corresponding italic) available to a much larger audience. An excellent text typeface, this Baskerville design has a delicacy and grace that come from long, elegant serifs and the subtle transfer of stroke weight from thick to very thin. As with an old style, Baskerville's serifs are heavily bracketed and its lowercase head-serifs are obliqued.  The high-contrast, sparkly look of ITC New Baskerville is well-suited to longer texts and display uses.  Baskerville was originally created for setting books, and its modern revivals are ideally suited to the setting of continuous text. Magazines, booklets, brochures and pamphlets are natural uses.